What To Do With Your Visuals Post-Event

At See Meaning we specialize in creating meaningful storyboards with key highlights and impactful ideas from your event. We love customizing our graphic recordings to suit your brand or event theme. So how can you make the most of your graphic recordings and have your content live-on post event? We always give our clients the paper copy (4’ x 8’) and we digitize every chart. This involves taking a high resolution picture of the whole chart and editing the image in photoshop to correct lighting and shadows and make the background white again. Once an image is digitized, you can do just about anything with it! Here are some examples of ways that clients have used our images.

PRINTS, GIFTS, and CUSTOM BOOKS Prints and gifts serve as enduring reminders of your event’s impactful ideas and are a great gift for speakers • Print as a poster for your office • Make into a wall decal or wallpaper for a high traffic area • Print on canvas or foam-core • Create a booklet using one of the many online platforms available • Use the image in your reports • Print on mousepads, postcards, mugs and t-shirts YOUR WEBSITE AND BLOG The digital images of graphic recording are great visuals for recaps of your event on your website or blog. One of the easiest ways to use your final images is to embed a slideshow on your website or in a blog post.

REPORTS Since graphic recording is colorful and eye-catching, the images from your event become great conversation pieces in the days and weeks after your event. A great way to share and celebrate the event and your team is to publish the images in your internal newsletter or event report. Graphic images can be a refreshing change to typical conference or event photos. TRAINING MATERIALS Two-thirds of all people are visual learners. Graphic recording presents data your team or your audience needs in the way they can process it best. If you need your team to understand and act on complicated information in a short time frame graphic recording is the tool you want to use.

SOCIAL MEDIA- Don’t Tell if you can Show! A recent study found that images and videos get 12 times as many shares as links and text posts combined on Facebook. Posting an album of the final images to Facebook and tagging your speakers and sponsors is a great way to celebrate their participation. Tweet the images using the event hashtag and your speakers’ twitter handles and watch your re-tweets add up. Pinterest boards of your event are a natural fit, too. Photo and video posts on Pinterest are now referring more traffic than Twitter, StumbleUpon, LinkedIn, and Google+. ANIMATED VIDEOS and PREZI’s The popularity of animated videos and Prezi’s for graphic recording has exploded in the last few years, proving an incredibly effective tool for capturing attention and connecting with your audience. See Meaning can turn images from your event into an entertaining, engaging visual narrative.

Visual Story Cards- Better Conversations About Things That Matter!

Visual Story Cards
are a tool for supporting collaborative, creative conversations in a wide variety of situations, helping develop ideas and insights into useful dialogue.

There is a sizable body of research and practice that shows the power of images and objects to enable effective dialogue about complex issues. As ideas and situations become more complex, words alone are not sufficient to convey our meaning and intent in any given situation.

The images contained in Visual Story Cards provide a visual vocabulary that helps us express ourselves via metaphor, intuition and emotion. I use them with groups for introductions, reflections, storytelling, and visioning.

The Visual Story Card Process Can Help Teams Or Groups To:
• Build consensus and agreement
• Creatively problem solve
• Talk about their passions and strengths
• Seek patterns in complex issues and make connections
• Seek a variety of perspectives
• Ask new questions
• Elicit stories and create metaphors
• Tap into personal experiences and passions
• Articulate what is known to the group
• Articulate what has been unspoken or “undiscussable”
• Create dialogue and build on ideas
• Imagine alternatives
• Spark humour and playfulness

As you can see, this isn’t just a brainstorming tool!

Framing Questions
By creating your own effective framing questions – those that elicit open, insightful and honest communication – you will make the most effective use of your Visual Story Cards. Good framing questions speak directly and honestly to the issues the participants care about, and encourage them to share their unique perspectives and experiences.

Reflect On Your Question(s)
• Is this question relevant to the real life and real work of the participants?
• Is this a genuine question?
• What “work” do I want this question to do? What kind of conversations, meanings, and feelings do I imagine this question will evoke?
• Is this question likely to generate hope, imagination, engagement, creative action, and new possibilities?

Sample Framing Questions
These sample questions help to stimulate new knowledge and creative thinking in a variety of situations. Here are some of the framing questions I use:
• What’s important to you? Why do you care?
• What opportunities can you see?
• What’s emerging for you?
• What new connections are you making?
• What had real meaning for you from what you heard?
• What surprised you?
• What challenged you?
• What’s missing? What do we need more clarity about?
• What’s been your/our major learning, insight, or discovery so far?
• What’s the next level of thinking we need to do?
• What would it take to create change?
• What do you need to feel fully engaged and energized?
• What unique contribution can you make?
• What are you most passionate about?

Visual Story Card Process
There is no “right” or “wrong” way to use the cards. You may find it useful to allow at least thirty minutes to one hour to work through a Visual Story Card process. Here is one example of a process that you could implement using the cards:
1. Identify the topic of conversation and focus it with one or more framing questions
2. Invite participants to browse through the cards and select one for each framing question
3. Participants share their images one at a time and connect to the framing questions; each person can respond to the others’ images
4. Extend the conversation beyond the group, leveraging the momentum and insights created in the session

Order Visual Story cards through our See Meaning shop, OR create your own bank of images from magazines and postcards.

Graphic Templates with Intention and Impact

As graphic facilitators we use graphic templates in our work with individuals and groups. What exactly are graphic templates anyway?

Graphic templates are structured drawings with blank spaces for text. Facilitators and/or participants can fill it in with notes during the  session. Templates take flip chart notes up a notch and participants literally “See what they mean”.

Why use templates?

Minimal drawing skills are required, yet the result is still a highly engaging process for visual learners in the room. Since 70-80% of us are dominantly visual learners, the impact on learning, retention, and recall is HIGH.

We use graphic templates in four main ways:

1) When we can’t be in the room but want to support learning at an event or meeting, we create custom templates that compliment the facilitation process. The facilitators/leaders either use sticky notes or markers to fill in the template during the event.

2) To support and guide small group conversations.  Our experience with groups tells us that meeting participants like the option of visualizing their ideas as they’re brainstorming, planning, and visioning. We often create table-sized templates with the discussion questions, using simple icons to spark outside-of-the-box thinking. Participants add their own doodles, and words that capture their conversations. And when it comes time to share the small group conversation with the larger group, templates offer structure and a roadmap of the work accomplished. 

3) When we’re the only person facilitating and recording (we usually only do this with groups of 10 or less), we use pre-prepared templates to ensure that we’re integrating visuals and making the group thinking visible, while still engaging participants through eye contact, open body language, and awareness of the group energy. Often this means using sticky notes to capture ideas as people are talking, and filling in with marker during breaks.

4) To support and guide individual reflection. We often ask participants to reflect on their learning. Instead of a text document, we create reflection templates that focus on next steps and commitments. We like to create them as postcards, so participants can stick them up at their desk, or on a bulletin board so their insights from the meeting/ training live on.

Remember the Top 5 Reasons for Using Graphic Templates:

1. Get prepared for the process using my creativity in designing the custom template(s) before the event

2. Bring visuals into the room when I’m facilitating and recording so there is less pressure because the heavy lifting of illustration is done

3. Guide the conversation and encourage sharing

4. Elicit big picture thinking from participants for broader and deeper thinking

5. Capture and organize information with a clear take-away image after the event

Boosts learning and clarity: most people are visual thinkers. They can understand and build on ideas when they see them.

Validates participant voice: people can see that they have been heard.

Enhances creativity: we integrate visual approaches that inspire out-of-the-box thinking.

Fosters collaboration and change: using visual tools allows people to communicate, co-create and plan together with ease.

Provides a visual summary: this keeps the learning 'in the room' during your event. Or, post-event, share our charts by email, post them to the web or print them as a starting point for your next meeting.